Feb 21 - Feb 23 2025
Figma, Mapbox, Canva
Cadline Boakye and Margaret
Hurynovich.
Many Canadians struggle to afford groceries while nearly half of all food produced is wasted annually, resulting in $58 billion in losses and significant environmental harm. There is a need for a user-friendly solution that reduces food waste and improves food accessibility.
Full Circle Meals connects restaurants with people who need food by redistributing fresh, unsold meals. Restaurants list leftovers, and anyone can claim them, reducing waste and feeding communities.
Designed the landing page, business/customer page, and integrated Mapbox API. Conducted primary research, user interviews, brainstorming, wireframing, high-fidelity prototyping. Focused on seamless navigation, accessibility, usability. Created an intuitive platform to reduce food waste, improve food accessibility, balancing business and customer needs through user-centered design.
We conducted three interviews with local restaurants to understand the amount of food they waste and how they manage it. These interviews provided insights into their challenges, current waste management practices, and willingness to adopt solutions. This research informed our design decisions, ensuring the platform effectively addresses real user needs.
Visiting local restaurants to ask about food waste.
"We throw out 50 ounces in 4 Hours"
"We make at least $100 worth of waste each day."
"Last year we wasted so much food that we stopped preparing food in advance"
We completed research to understand the scope of food waste and its impact in Canada. These insights helped inform the design approach and problem-solving for addressing food waste and food insecurity in Canada. Key findings include:
Of all food produced in Canada becomes waste.
Worth of food is wasted annually in Canada.
Of Canadians lack access to quality food, highlighting a critical gap in food security within the country.
Two major insights generated from this research about food waste and food insecurity in Canada are:
We explored ideas, features, and pages to tackle food waste, including waste tracking, recipe suggestions, and donation integrations, ensuring an intuitive and impactful user experience.
Determining the app flow to effectively organize the app’s pages, ensuring a smooth user experience with clear navigation, structured interactions, and intuitive accessibility.
We created wireframes to define the structure of the web app, ensuring a clear layout, intuitive navigation, and a smooth user experience before moving into high-fidelity design.
We established the visual direction of Full Circle Meals by selecting a color scheme, typography, button styles, and image treatments after exploring various design possibilities.
We created wireframes to define the structure of the web app, ensuring a clear layout, intuitive navigation, and a smooth user experience before moving into high-fidelity design.